Rapp, Stan. <br/><br/>
The new maximarketing / 
Stan Rapp, Thomas L. Collins. 
 - New York :  McGraw-Hill,  c1996. 
 - xx, 330 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 313-319) and index. 
<br/><br/><label>ISBN: </label>007052033X (alk. paper) 
<br/><br/><label>LCCN: </label>95037007  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R3255 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8