Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 3rd ed. 
 - Boston :  Allyn and Bacon,  c1995. 
 - xxxi, 496 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0205164528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Audio Media Communication 1 ( Informative) --MEDA111, 
<br/><br/><label>LC Class. No.: </label>P90  / .V53 1995 
<br/><br/><label>Dewey Class. No.: </label>302.23