Wilcox, Dennis L. <br/><br/>
Public relations :  strategies and tactics / 
Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. 
 - 5th ed. 
 - New York :  Longman,  c1998. 
 - xxiv, 584 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 555-565) and index. 
<br/><br/><label>ISBN: </label>0321015479 
<br/><br/><label>LCCN: </label>97009228  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM263  / .W49 1998 
<br/><br/><label>Dewey Class. No.: </label>659.2