Cutlip, Scott M. <br/><br/>
Effective public relations 

 - 8th ed. 
 - Upper Saddle River, NJ :  Prentice Hall ,   c2000 
 - xx, 588 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130254452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.