TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 0256262535
AV  - HF5821 .B62 1999
U1  - 659.1 21
PY  - 1999///
CY  - Boston
PB  - Irwin /McGraw-Hill
KW  - Advertising
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/description/mh023/98008632.html
UR  - http://www.loc.gov/catdir/toc/mh022/98008632.html
ER  -