Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - 7th ed. 
 - Boston :  Irwin /McGraw-Hill,  c1999. 
 - 1 v. (various pagings) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256262535 
<br/><br/><label>LCCN: </label>98008632  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 1999 
<br/><br/><label>Dewey Class. No.: </label>659.1