Burton, Durkee R. <br/><br/>
How to make advertising work / 
Burton R. Durkee 
 - New York :  McGraw-Hill,   c1967 
 - x, 226 p. :   ;  21 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.