Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 6th ed. 
 - Englewood Cliffs, NJ :  Prentice Hall,  1988. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135561507 
<br/><br/><label>LCCN: </label>87019301  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8