TY  - BOOK
AU  - Kates,Andrea
TI  - Find your next: using the business genome approach to find your company's next competitive edge 
SN  - 9780071778527 (alk. paper)
U1  - 658.4/012 23
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Diffusion of innovations
KW  - Strategic alliances (Business)
KW  - Strategic planning
N1  - Includes bibliographical references and index; The business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability
ER  -