TY  - BOOK
AU  - Wilmshurst,John
ED  - Chartered Institute of Marketing.
TI  - Below-the-line promotion
T2  - Marketing series. Professional development
SN  - 0750605480
AV  - HF5438.5 .W55 1993
PY  - 1993///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Sales promotion
KW  - Direct marketing
KW  - Master in Management
N1  - "Published on behalf of the Chartered Institute of Marketing" Includes bibliographical references and index
ER  -