Internet marketing :  building advantage in the networked economy / 
Rafi Mohammed ... [et al.]. 
 - Boston :  McGraw-Hill/Irwin,  c2002. 
 - xli, 726 p. :  ill. 
<br/><br/><label>ISBN: </label>0072510226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.