Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - xxi, 454 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136079422 (pbk. : alk. paper) 0136079423 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1