TY  - BOOK
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Introduction to marketing communication: an integrated approach 
SN  - 0132690853
AV  - HF5415.123 .B87 1998
U1  - 658.8 21
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Advertising campaigns
KW  - Management Communication and Information,
KW  - M205
KW  - MM, School of Management
N1  - Includes bibliographical references and index
ER  -