O'Connor, Thomas S. <br/><br/>
Study guide contemporary marketing / 
Thomas S. O'Connor                                
 - 9th ed. 
 - Fort Worth :  The Dryden Press ,  c1998 
 - 686 p. :   ;  27 cm. 
<br/><br/><label>ISBN: </label>0030190320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.