TY  - BOOK
AU  - Earle,Richard
TI  - The art of cause marketing: how to use advertising to change personal behavior and public policy 
SN  - 0658001221
AV  - HF5414 .E18 2000
U1  - 658.5 21
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Social marketing
N1  - Includes bibliographical references (p. 305) and index
ER  -