TY  - BOOK
AU  - Heller,Robert
TI  - The supermarketers: marketing for success, rules of the master marketers, the naked marketplace 
SN  - 0525245200
AV  - HF5415 .H374 1987
U1  - 658.8 19
PY  - 1987///
CY  - New York
PB  - Dutton
KW  - Marketing
KW  - Case studies
KW  - Success in business
N1  - "A Truman Talley book."; Includes index; Bibliography: p. 363-365
ER  -