Heller, Robert,  1932- <br/><br/>
The supermarketers :  marketing for success, rules of the master marketers, the naked marketplace / 
Robert Heller. 
 - 1st ed. 
 - New York :  Dutton,  c1987. 
 - xiii, 384 p. ;  24 cm. 
<br/><br/> "A Truman Talley book."  Includes index. 
<br/><br/>Bibliography: p. 363-365. 
<br/><br/><label>ISBN: </label>0525245200 
<br/><br/><label>LCCN: </label>86023977  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Success in business--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H374 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8