Robinette, Scott. <br/><br/>
Emotion marketing :  the Hallmark way of winning customers for life / 
Scott Robinette and Claire Brand ; with Vicki Lenz. 
 - New York :  McGraw-Hill,  c2001. 
 - 247 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 233-237) and index. 
<br/><br/><label>ISBN: </label>0071364145 
<br/><br/><label>LCCN: </label>00065374  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Customer relations.<br/>Consumer satisfaction.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R5553 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8