TY  - BOOK
AU  - Evans,Margaret Kinnell
AU  - MacDougall,Jennifer
ED  - Institute of Marketing.
TI  - Marketing in the not-for-profit sector
T2  - The marketing series. Professional development
SN  - 0750622342
AV  - HF5415 .K5228 1997
U1  - 658.8 21
PY  - 1997///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Nonprofit organizations
KW  - Marketing
KW  - SOM1
N1  - "Published on behalf of the Institute of Marketing." Includes bibliographical references (p. 233-236) and index
ER  -