Marketing in the not-for-profit sector /
Margaret Kinnell and Jennifer MacDougall.
- Oxford ; Boston : Butterworth-Heinemann, 1997.
- vii, 242 p. ; 24 cm.
- The marketing series. Professional development .
- Marketing series (London, England) ; Professional development. .
"Published on behalf of the Institute of Marketing."
Includes bibliographical references (p. 233-236) and index.