Parmerlee, David. <br/><br/>
Preparing the marketing plan / 
David Parmerlee. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1993. 
 - xii, 138 p. :  ill. ;  28 cm. 
 - American Marketing Association marketing toolbox .
<br/><br/> &quot;American Marketing Association&quot;--Cover. 
<br/><br/><label>ISBN: </label>0844235792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P3248 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8