Reedy, Joel. <br/><br/>
Electronic marketing :  integrating electronic resources into the marketing process / 
Joel Reedy, Shauna Schullo, Kenneth Zimmerman. 
 - Fort Worth :  Dryden Press,  c2000. 
 - xxiv, 466 p. :  ill. ;  28 cm. 
 - Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030211077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing.<br/>Internet marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>SOM1
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .R44 2000