Hiebing, Roman G. <br/><br/>
The successful marketing plan :  a disciplined and comprehensive approach / 
Roman G. Hiebing, Jr., Scott W. Cooper. 
 - 2nd ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1997. 
 - xxxiv, 510 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844232025 0844232033 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H523 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/02