King, William Richard, 1938-

Quantitative analysis for marketing management [by] William R. King. - New York, McGraw-Hill [1967] - xviii, 574 p. illus. 23 cm.

Includes bibliographies.

67021595 //r984


Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision making--Mathematical models.

HF5415.1 / .K5

658.8/001/82