King, William Richard, 1938-
Quantitative analysis for marketing management
[by] William R. King.
- New York, McGraw-Hill [1967]
- xviii, 574 p. illus. 23 cm.
Includes bibliographies.
67021595 //r984
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision making--Mathematical models.
HF5415.1 / .K5
658.8/001/82