Cases in global marketing strategies / 
Jean-Pierre Jeannet, H. David Hennessey. 
 - 5th ed. 
 - Boston :  Houghton Mifflin ,  c2001. 
 - viii, various pagings :  ill. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / C37 2001