Total global strategy : managing for worldwide competitive advantage /
George S. Yip.
- Business school ed.
- Englewood Cliffs, N.J. : Prentice Hall, c1995.
- xxi, 261 p. : ill. ; 23 cm.
Includes bibliographical references (p. 246-254) and index.
0131244884
International business enterprises--Management. Strategic planning.