Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 4th ed. - Homewood, IL : Irwin, c1991. - xx, 390 p. : ill. ; 24 cm.

Rev. ed. of: Formulation and implementation of competitive strategy.

Includes bibliographical references and index.

025608324X


Strategic planning.


Enterprise Management --MGT142,

HD30.28 / .P3385 1991

658.4.012