Cohen, William A.,  1937- <br/><br/>
Winning on the marketing front :  the corporate manager's game plan / 
William A. Cohen. 
 - New York :  Wiley,  c1986. 
 - x, 381 p. :  ill. ;  24 cm. 
 - Wiley series on business strategy .
<br/><br/> Includes index. 
<br/><br/>"Sources of secondary research": p. 283-321. 
<br/><br/><label>ISBN: </label>0471819352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .C63 1986 
<br/><br/><label>Dewey Class. No.: </label>658.4/012