TY  - BOOK
AU  - Bettinghaus,Erwin Paul
AU  - Cody,Michael J.
TI  - Persuasive communication
SN  - 0030553520 (pbk.)
U1  - 303.3/42 21
PY  - 1994///
CY  - Fort Worth
PB  - Harcourt Brace College Publishers
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and indexes
ER  -