Bettinghaus, Erwin Paul,  1930- <br/><br/>
Persuasive communication / 
Erwin P. Bettinghaus, Michael J. Cody. 
 - 5th ed. 
 - Fort Worth :  Harcourt Brace College Publishers,  c1994. 
 - x, 406 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030553520 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>303.3/42