Smith, Jerald R. <br/><br/>
Marketer :  a simulation / 
Jerald R. Smith, Peggy A. Golden. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin Co.,  c1987. 
 - x, 112 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0395425468 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Simulation methods.<br/>Marketing --Simulation methods<br/>Marketer--Simulation.