Normal view MARC view ISBD view

Exploring the pinoy internet meme culture : a content and thematic analyses on popularized "war on drugs" internet memes from filipino-based pages on Facebook / Cassandra Kristel O. Verana; Nelfa M. Glova, adviser

By:

Verana, Cassandra Kristel O [author]

Contributor(s):

Glova, Nelfa M [adviser]

Material type: Text

TextLanguage: English Publication details: 2018Description: 155 leavesSubject(s):

UndergraduateThesis COMA200

Dissertation note: Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018 Abstract: In this study, the researcher analyzes Duterte?s War on Drugs memes through the methods of content and thematic analyses in order to: (1) identify which meme designing elements are salient or frequently employed, (2) distinguish the significant and insignificant relationships of these features amongst each other, and lastly (3) ascertain the persuasive qualities of the political internet memes through the determining of themes and the construction of visual arguments. Forty (40) War on Drugs memes were collated for this study, assessed and analyzed according to their type message and context. The researcher discussed the possible meanings for each relevant meme feature, and construed personal explanations for the significant and insignificant relationships determined from the categorical data analysis. The results derived from the thematic analysis suggest that the meme?s ability to induce visual enthymemes (the rhetorical quality of inviting the spectator to actively engage in determining the implicit arguments of each visual) as the determining cause for the meme makers? portrayal of Duterte?s War on Drugs to the online public.

List(s) this item appears in: BA Communication Arts

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Thesis	University Library Theses	Room-Use Only	LG 993.5 2018 C54 V47 (Browse shelf(Opens below))	Available		3UPML00025308
Thesis	University Library Archives and Records	Non-Circulating	LG 993.5 2018 C54 V47 (Browse shelf(Opens below))	Preservation Copy		3UPML00038187

Browsing College of Humanities and Social Sciences shelves, Shelving location: Theses, Collection: Room-Use Only Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	LG 993.5 2018 C54 S46 Visualizing power negation in Sitio Kahusayan through social realist digital graphics and community art /	LG 993.5 2018 C54 T87 K'mohung : promoting awareness about K'mohung through a video documentary /	LG 993.5 2018 C54 V45 An evaluation of the effectiveness of the information, education and communication campaign (IEC) of the Local Government Unit of Cantilan's Implementation of the Local Smoke-free ordinance /	LG 993.5 2018 C54 V47 Exploring the pinoy internet meme culture : a content and thematic analyses on popularized "war on drugs" internet memes from filipino-based pages on Facebook /	LG 993.5 2018 C54 V55 "Kaya sa batang bayi!" : a localized communication strategy for the girl rising campaign of Spark Philippines /	LG 993.5 2018 C54 V57 Pisikal nga pagpangabuso, importanteng mahibal-an aron mapugngan: an awareness campaign on physical violence on women and children in Barangay Leon Garcia, Agdao, Davao City /	LG 993.5 2018 C54 W46 Agos ng buhay, atong protektahan! promoting reef and coastal management practice among the community of Igacos, Davao del Norte /	Next

Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2018

In this study, the researcher analyzes Duterte?s War on Drugs memes through the methods of content and thematic analyses in order to: (1) identify which meme designing elements are salient or frequently employed, (2) distinguish the significant and insignificant relationships of these features amongst each other, and lastly (3) ascertain the persuasive qualities of the political internet memes through the determining of themes and the construction of visual arguments. Forty (40) War on Drugs memes were collated for this study, assessed and analyzed according to their type message and context. The researcher discussed the possible meanings for each relevant meme feature, and construed personal explanations for the significant and insignificant relationships determined from the categorical data analysis. The results derived from the thematic analysis suggest that the meme?s ability to induce visual enthymemes (the rhetorical quality of inviting the spectator to actively engage in determining the implicit arguments of each visual) as the determining cause for the meme makers? portrayal of Duterte?s War on Drugs to the online public.

There are no comments on this title.

to post a comment.