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Marketing management / Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN: - 0130336297
- 658.8 21
- HF5415.13 .K64 2003
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University Library | HF5415.13 K64 2003 (Browse shelf(Opens below)) | Available |
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| HF5415.13 .K64 1997 HF5415.13 K64 1997 Marketing management : analysis, planning, implementation, and control / | HF5415.13 .K64 1997 HF5415.13 K64 1997 Marketing management : analysis, planning, implementation, and control / | HF5415.13 K64 2003 Marketing management / | HF5415.13 K64 2003 Marketing management / | HF5415.13 P77 1991 Your marketing plan ; a workbook for effective business promotion / | HF5415.13 P77 1991 Your marketing plan ; a workbook for effective business promotion / | HF5415.13 S87 1976 A managerial introduction to marketing / |
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
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