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Winning on the marketing front : the corporate manager's game plan / William A. Cohen.
Material type:
TextSeries: Wiley series on business strategyPublication details: New York : Wiley, c1986.Description: x, 381 p. : ill. ; 24 cmISBN: - 0471819352
- 658.4/012 19
- HD30.28 .C63 1986
| Item type | Current library | Call number | Status | Date due | Barcode |
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University Library | HD30.28 C63 1986 (Browse shelf(Opens below)) | Available |
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| HD30.27 W46 1985 Forecasting methods for management / | HD30.27 W46 1985 Forecasting methods for management / | HD30.28 B9 1984 Strategic management : planning and implementation : concepts and cases / | HD30.28 C63 1986 Winning on the marketing front : the corporate manager's game plan / | HD30.28 C63 1986 Winning on the marketing front : the corporate manager's game plan / | HD30.28 M283 1986 Strategy formulation : power and politics / | HD30.28 M283 1986 Strategy formulation : power and politics / |
"Sources of secondary research": p. 283-321.
Includes index.
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