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Strategic marketing / David W. Cravens.
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TextSeries: The Irwin series in marketing | The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1982.Description: xv, 456 p. : ill. ; 24 cmISBN: - 0256026459
- HF5415.135 .C72 1982
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University Library | HF5415.135 C72 1982 (Browse shelf(Opens below)) | Available |
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| HF5415.13 S87 1976 A managerial introduction to marketing / | HF5415.13 W74 1988 Instructor's manual: marketing management : analysis, planning, implementation, and control / | HF5415.135 C46 1995 Ethical decision making in marketing / | HF5415.135 C72 1982 Strategic marketing / | HF5415.135 C72 1982 Managing globally : a complete guide to competing worldwide / | HF5415.135 C72 1982 Strategic marketing / | HF5415.135 C72 1982 Managing globally : a complete guide to competing worldwide / |
Includes bibliographical references and index.
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