A strategic plan for Immanuel Tuna Traders / Benjie C. Martinez
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TextPublication details: 2022Description: 74 leavesSubject(s): Dissertation note: Thesis (Master in Management) -- University of the Philippines Mindanao, February 2022 Summary: The Immanuel Tuna Traders is a business engaged in Tuna selling all over Mindanao. While the owner of the business has man businesses, the author focuses on one aspect of the business i.e. tuna selling. ITT sales dropped and its growth has been hampered due to the pandemic. But before the series of lockdowns, ITT has already been performing quite well, but its growth rate is low. Hence, the author used the Strategic Management Framework of David (2011) to uncover the factors that arrest the potential of ITT to grow faster. In the analysis of the external business environment, the Political Economic, Socio-Cultural, Technological, Legal, and Environmental (PESTLE) approach was utilized by the author. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis was also used as requisites for the External Factor Evaluation Matrix (EFE Matrix0. It was used to summarize the ability of the company to respond to the external factors that affect its performance. The Internal Factor Evaluation Matrix (IFE Matrix) indicates the overall strength or weakness of the company. The Strengths Weaknesses Opportunities and Threats (SWOT) Matrix serves as the basis for generating the key strategies that would enable the company to achieve the desired long-term objectives which will eventually lead to the realization of its vision, mission, and goals. In this study, the author used SWOT, IE Matrix, and QSPM Tools to arrive to its two major strategies. In the Control Systems, the Key results Area and Performance Indicator are used as the evaluation tools. The recommended strategies are market penetration and product diversification. These strategies are intended to enable the company to improve its business operations to reach its long-term objectives, make growth faster, and gain competitive advantage in the market. Review and evaluation of strategies are recommended and set in place to determine if the implemented strategies need to be modified or replaced to be able to keep up with its VMG.
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University Library Archives and Records | Preservation Copy | LG993.2 2022 M21 M37 (Browse shelf(Opens below)) | Not For Loan | 3UPML00038641 |
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Thesis (Master in Management) -- University of the Philippines Mindanao, February 2022
The Immanuel Tuna Traders is a business engaged in Tuna selling all over Mindanao. While the owner of the business has man businesses, the author focuses on one aspect of the business i.e. tuna selling. ITT sales dropped and its growth has been hampered due to the pandemic. But before the series of lockdowns, ITT has already been performing quite well, but its growth rate is low. Hence, the author used the Strategic Management Framework of David (2011) to uncover the factors that arrest the potential of ITT to grow faster. In the analysis of the external business environment, the Political Economic, Socio-Cultural, Technological, Legal, and Environmental (PESTLE) approach was utilized by the author. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis was also used as requisites for the External Factor Evaluation Matrix (EFE Matrix0. It was used to summarize the ability of the company to respond to the external factors that affect its performance. The Internal Factor Evaluation Matrix (IFE Matrix) indicates the overall strength or weakness of the company. The Strengths Weaknesses Opportunities and Threats (SWOT) Matrix serves as the basis for generating the key strategies that would enable the company to achieve the desired long-term objectives which will eventually lead to the realization of its vision, mission, and goals. In this study, the author used SWOT, IE Matrix, and QSPM Tools to arrive to its two major strategies. In the Control Systems, the Key results Area and Performance Indicator are used as the evaluation tools. The recommended strategies are market penetration and product diversification. These strategies are intended to enable the company to improve its business operations to reach its long-term objectives, make growth faster, and gain competitive advantage in the market. Review and evaluation of strategies are recommended and set in place to determine if the implemented strategies need to be modified or replaced to be able to keep up with its VMG.
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