Strategic marketing management : a means-end approach / Mark E. Parry.

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TextSeries: McGraw-Hill executive MBA seriesPublication details: New York : McGraw-Hill, c2002.Description: ix, 275 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415.13 .P336 2002 (Browse shelf(Opens below))	Available		3UPML00017747

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Previous	HF5415.12 P6 G67 Marketing 101 : an A to Z quick guide	HF5415.12 P6 G67 Marketing 101 : an A to Z quick guide	HF5415.12 R65 Integrated direct marketing /	HF5415.13 .P336 2002 Strategic marketing management : a means-end approach /	HF5415.13 .S992 2003 Enterprise marketing management : the new science of marketing /	HF5415.13 A23 2005 Strategic market management /	HF5415.13 A23 2005 Strategic market management /	Next

Includes bibliographical references and index.

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