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Qualitative marketing research / David Carson ... [el al.]
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TextPublication details: London ; Thousand Oaks, Calif. : SAGE, 2001.Description: xii, 239 p. : ill. ; 24 cmISBN: - 0761963650
- 0761963669 (PBK.)
- HF5415.2 .Q328 2001
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book
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University Library | Regular Circulation | HF5415.2 .Q328 2001 (Browse shelf(Opens below)) | Available | 3UPML00009956 |
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| HF5415.13 M369 1999 Applications in basic marketing: clippings from the popular business Press / | HF5415.15 N67 Cycle time management : the fast track to time-based productivity improvement / | HF5415.15 U72 1993 Design and marketing of new products / | HF5415.2 .Q328 2001 Qualitative marketing research / | HF5415.2 .S29 2001 Qualitative methods for marketplace research / | HF5415.2 A14 1995 Marketing research / | HF5415.2 D537 1993 Essentials of marketing research / |
Includes bibliographical references and index.
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