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Applications in basic marketing :clippings from the popular business press / E. Jerome McCarthy and William D. Perreault, Jr.
Material type:
TextPublication details: Homewood, IL : Irwin , c1993Edition: 1993-1994 edDescription: 237 p. : ill. ; 25 cmISBN: - 0256139423
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University Library | HF5415 M44 1993 (Browse shelf(Opens below)) | Available | 3UPML00004787 |
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| HF5415 L49 Levitt on marketing / | HF5415 M28 Managerial analysis in marketing | HF5415 M37 Marketing encyclopedia : issues and trends shaping the future / | HF5415 M44 1993 Applications in basic marketing :clippings from the popular business press / | HF5415 P25 1991 Marketing : concepts and strategies / | HF5415 P4357 Applications in basic marketing: clippings from the popular business press / | HF5415 R3255 1996 The new maximarketing / |
Includes index.
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