Marketing management : concepts and applications for strategic marketing planning / Felix M. Lao Jr.

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Material type: Text

TextPublication details: Manila : Rex Book Store , c1998Edition: 1st edDescription: 524 p. : ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Reserve Book	HF5415.13 L36 1998 (Browse shelf(Opens below))	Available		3UPML00006083
Book	University Library	Regular Circulation	HF5415.13 L36 1998 (Browse shelf(Opens below))	Available		3UPML00009639

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Previous	HF5415.13 G85 1994 Marketing management : strategies and programs /	HF5415.13 K64 2003 Marketing management /	HF5415.13 K64 2003 Marketing management /	HF5415.13 L36 1998 Marketing management : concepts and applications for strategic marketing planning /	HF5415.13 L55 1999 Marketing management and strategy: marketing engineering applications /	HF5415.13 M369 1999 Applications in basic marketing: clippings from the popular business Press /	HF5415.15 N67 Cycle time management : the fast track to time-based productivity improvement /	Next

Includes index.

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