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Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
Material type:
TextSeries: Dryden Press series in marketingPublication details: Fort Worth, TX : Dryden Press, c1996.Description: 648 p. : ill. (some col.) ; 26 cmISBN: - 0030106494
- HF1416 .C948 1996
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book
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University Library | Regular Circulation | HF1416 C95 (Browse shelf(Opens below)) | Available | 3UPML00004721 |
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| HF1359 B55 Globalisation : an overview / | HF1414 G559 2002 The global competitiveness report 2001-2002 | HF1416 B72 1991 International marketing strategy / | HF1416 C95 Global marketing / | HF1416 E54 1995 Doing business in the new Vietnam / | HF1604 Z4 C55 Chinese business enterprise in Asia / | HF3752.3 T43 1989 Technology in the Pacific century : trade, security and competitiveness |
Includes bibliographical references and index.
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