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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN: - 0070489718
- 658.8 20
- HF5415.13 .G84 1994
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book
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University Library | Regular Circulation | HF5415.13 G85 1994 (Browse shelf(Opens below)) | Available | 3UPML00004804 |
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| HF5415.13 A23 2005 Strategic market management / | HF5415.13 B448 1997 Cases in marketing management / | HF5415.13 C3875 2002 Cases on marketing management in Philippine setting / | HF5415.13 G85 1994 Marketing management : strategies and programs / | HF5415.13 K64 2003 Marketing management / | HF5415.13 K64 2003 Marketing management / | HF5415.13 L36 1998 Marketing management : concepts and applications for strategic marketing planning / |
Includes bibliographical references and index.
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