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Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type:
TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 7th edDescription: xiv, 665 p. : ill., maps ; 25 cmISBN: - 0256204640
- 658.8 21
- HF5415.13 .B448 1997
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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University Library | Regular Circulation | HF5415.13 B448 1997 (Browse shelf(Opens below)) | Available | 3UPML00004800 |
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| HF5415.13 .S992 2003 Enterprise marketing management : the new science of marketing / | HF5415.13 A23 2005 Strategic market management / | HF5415.13 A23 2005 Strategic market management / | HF5415.13 B448 1997 Cases in marketing management / | HF5415.13 C3875 2002 Cases on marketing management in Philippine setting / | HF5415.13 G85 1994 Marketing management : strategies and programs / | HF5415.13 K64 2003 Marketing management / |
Includes bibliographical references.
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