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The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson.
Material type:
TextSeries: McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill, c1994.Description: xiii, 178 p. : ill. ; 23 cmISBN: - 007707839X
- HF5415.1263 .H33 1994
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book
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University Library | Regular Circulation | HF5415.12 H33 (Browse shelf(Opens below)) | Available | 3UPML00004794 |
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| Hf5415.1 H37 2000 Management mistakes and successes / | HF5415.12 A8 C35 1999 The Asian marketing casebook / | HF5415.12 B57 1993 Commonsense direct marketing / | HF5415.12 H33 The power of industrial brands : an effective route to competitive advantage / | HF5415.12 P6 G67 Marketing 101 : an A to Z quick guide | HF5415.12 P6 G67 Marketing 101 : an A to Z quick guide | HF5415.12 R65 Integrated direct marketing / |
Includes bibliographical references (p. [173]-174) and index.
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