Marketing : concepts and strategies / William Pride, O.C. Ferrell.

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Material type: Text

TextPublication details: Boston, Mass. : Houghton Mifflin Co., c1991.Edition: 7th edDescription: xxxvi, 774, [66] p. : col. ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	University Library	HF5415 P25 1991 (Browse shelf(Opens below))	Available		3UPML00006103

Includes index.

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