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Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.
Material type:
TextPublication details: Chicago : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, c1995.Description: x, 348 p. : ill. ; 24 cmISBN: - 0844235938
- American Marketing Assocication marketing encyclopedia
- AMA marketing encyclopedia [Spine title]
- HF5415 .M2982 1995
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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University Library | Reference/Room-Use Only | HF5415 M37 (Browse shelf(Opens below)) | Available | 3UPML00005364 |
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| HF1414 G559 2002 The global competitiveness report 2001-2002 | HF25 A65 2003 Emerging markets finance & trade. | HF5356 P67 1994 The Portable MBA desk reference : an essential business companion / | HF5415 M37 Marketing encyclopedia : issues and trends shaping the future / | HF5415 R57 Dictionary of marketing and advertising / | HF5438.4 H867 1993 How to manage a sales team: a practical guide to sales leadership / | HF5548.125.J68 2003 Journal of management information systems : JMIS. |
At head of title: American Marketing Association
Includes bibliographical references and index.
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