Thesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015

This study was designed to determine the influence of the trigger effects produced by the thin images of models in print magazine advertisements on the body image and body consciousness of female adolescents. The study used the pre-test ?post test control-group experimental design involving 100 female college students from different degree programs of a certain university in Davao City, Davao del Sur who were chosen using systematic random sampling. In general, the trigger images of objectified thin bodies of women in fashion and beauty magazine advertisements were effective in influencing body surveillance and appearance control beliefs. In addition to this, Paired Sample T-test showed that subjects who were exposed to objectified thin images of women in fashion and beauty magazines tend to have higher perceived body surveillance and appearance control belief. This denotes that the Objectified Body Consciousness (OBC) Theory is an effective theoretical support in determining the effects of the thin images of models in print magazine advertisements to the body image constructs of young female adolescents. Furthermore, Multiple Regression Analysis revealed that higher levels of body surveillance could increase the level of body shame, and subjects? exposure to teen magazines, and subjects? frequency of reading magazines could also predict a change in body shame levels.