Thesis (BS Architecture) -- University of the Philippines Mindanao, June 2016.

The study was conducted to provide an audience-oriented festival venues in Davao City. The main problem of this research was to find out what space(s) during Davao City festivals should be redesigned that will optimize festival- goer experiences and give them a positive memorable experience. A quantitative research using a survey questionnaire with Likert-scale was used in conducting the study and were distributed online and personal means using convenience sampling. Secondary data were collected from City Information Office (CIO)and City Transport and Traffic Management Group (CTTMO). From 275 responses, the data were analyzed using basic statistics and multiple regressions. Subsequently, San Pedro Area and Roxas Avenue were determined to be reliable using Cronbach Alpha where alpha>0.70. in redesigning the place, the researcher used overly architecture with deployable and transportable structures where distinctive design, forms, and patterns representative of Davao culture were incorporated in the design. Proper planning of traffic paths, accessibility of people with disabilities, provision of more facilities and amenities, clear view to performances and elimination of on-street parking were also considered.