Thesis (Master in Management) University of the Philippines Mindanao, 2024

Poseidon Seafood Venture Incorporated (PSVD), is an exclusive distribution of Virginia Foods Incorporated in the CARAGA region. Its overarching goal is to achieve a sales target pf Php 1 billion by 2028. The strategic plan outlines a comprehensive approach to navigating the challenges of PSVI and capitalizing on market opportunities for sustainable growth and profitability. The industry presents geographical and logistical challenges alongside a competitive landscape, which requires PSVI to leverage its exclusive distribution effectively. To achieve its ambitious target, PSVI has identified several strategic objectives: expanding market reach, enhancing operational efficiency, boosting sales performance, and strengthening financial management. These objectives are addressed through series of targeted initiatives designed to optimize the company’s market position and operational capabilities. PSVI’s strategic initiatives include implementing a tiered incentive program to motivate sales partners through rewards based on performance metrics, offering additional support to top-performing partners, and segmenting products according to geographic and regional demands. These measures aim to foster a sense of competition, enhance partner loyalty, and improve sales performance across different market segments. Operational efficiency is a key focus, with plans to optimize product distribution and inventory management to cater to regional demands, thus reducing stockouts and excess inventory. Cost-optimization measures, including logistics enhancements and supplier contract renegotiations are designed to maintain profitability as the company expands. Sales growth is targeted through dynamic pricing strategies that adapt to market conditions and customer feedback. A critical goal is to increase the average sales price from Php 139 to Php 250, aligning with the broader objective of reaching the Php 1billion sales target. Continuous monitoring and adjustments ensure that pricing remains competitive and drives revenue growth. Key performance indicators (KPIs) have been established to measure progress towards these strategic objectives. These include the number of routes catered, the number of exclusive distribution partners, distribution productivity, partner retention, stockout rates, and the effectiveness of product segmentation. These KPIs provide a framework for evaluating the success of the strategic initiatives and guiding ongoing adjustments. The implementation plan calls for quarterly monitoring and evaluation, with comprehensive reviews annually. The Business Development and Operations teams are tasked with overseeing these activities. Results from monitoring and evaluation will inform necessary adjustments to strategies, resource allocation, and support mechanisms for partners, ensuring that PSVI remains aligned with its business objectives. PSVI’s strategic plan is a well-rounded approach to leveraging the company’s strengths and addressing challenges through targeted initiatives and adaptable strategies. PSVI is poised to achieve its growth objectives and reinforce its leadership in the CARAGA region’s food distribution sector by focusing on market expansion, operational efficiency, sales growth, and financial management.