Introduction to mass communication : media literacy and culture / Stanley Baran.
Material type:
TextPublication details: New York : McGraw-Hill, 2011.Edition: Updated 6th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN: - 9780077286408 (pbk. : alk. paper)
- 0077286405 (pbk. : alk. paper)
- 302.23 22
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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University Library Regular Circulation | Circulating | P90 .B284 2011 (Browse shelf(Opens below)) | Available | 3UPML00025342 |
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Includes bibliographical references and index.
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
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